Our Story



Welcome to Urban Classics, Europe's streetwear giant for over two decades. We redefine fashion with essential basics and statement pieces.

More than a label, Urban Classics is a 20-year style journey. Our mission is simple: inspire and elevate with clothes that tell your story.

Crafted for a unique style in a limitless world, our collections for men, women, and children are more than just clothes—they're chapters in your story. Wherever life takes you, Urban Classics ensures your style speaks volumes.

Since opening our Sydney warehouse in 2019, we've become one of Australia's top streetwear brands, stocked in leading retailers like Myer and the Iconic. Thanks for being part of our journey—enjoy!


We acknowledge the people of the Eora Nation as the Traditional Custodians of the land on which we live and work in Sydney, NSW. We pay our respects to their Elders past, present and emerging. We extend that respect to Aboriginal and Torres Straight Islander people across the nation.